Craving and Over Eating Habits Exposed! HOW TO CONTROL THE CRAVINGS THAT DAMAGE YOUR HEALTH
Science has revealed new evidences suggesting that, under certain circumstances; food cravings can be similar to those experienced by a drug addict!
Have you ever experienced a strong craving for some particular foods? Thoughts of you salivating to that tasty snack joint or eatery around your work place or home. An overwhelming craving that gets your mouth watering. You know it is more-richer and healthier cooking your own meals at arrival at home, but you justify the lateness of arriving home to that fast food center. Besides, you want to save your ingredients for another time possible. Your body metabolism craving for the burgers and snacks, but those unhealthy meals you immediately see reachable.
Overindulging in cravings can lead to overeating and obesity, a state shown to be linked with various chronic diseases and even early deaths*! Powerful knowledge to reverse the obesity and disease trends plaguing our nation. Let’s begin with you.
What Causes Cravings?
The root cause of all cravings can be traced to few key factors – external cues, conditionings and addictions. A combination of these factors can become harder to resist*! Externally, the one primary reason for people over eating habits is traceable to processed foods. You need to avoid these processed foods cues temptations, habits and for unhealthy foods. Science has come to expose that there are four neurocircuits that form a network involved with such types of addictions: REWARD, MOTIVATION/DRIVE, MEMORY and CONTROL*! Normally, these four components work together to make the best decision possible based on all the information available. However, in an addicted to brain, the memory and desire for a reward overwhelms the portion of your brain that controls impulse. This results in a pattern of behaviour where a person is driven to seek out the reward, whether it is food or drugs, regardless of negative consequences.
Our clinical nutritionist at Anchorage Health Clinic, identifies our prefrotal cortex, which is a part of the brain associated with our decision making and controlling inhibitions; in food and drug addicts it’s overpowered by the need for immediate rewards despite knowing that there are more favourable, but delayed responses. Cravings resulted in an inability to effectively evaluate our long-term risks versus short-term rewards of behaviour. Known amongst many cigarate smokers around our various continents*!
“Food cravings can be similar to those experienced by a drug addict!”
The Biochemistry of Cravings!
Believe it or not, your cravings can be a result of biochemical signals in your body and your brain; which may not be completely in your own direct control. Your brain produces ‘GO’ transmitters like dopamine and glutamate that may cause you to succumb to cravings. On the other hand, ‘STOP’ transmitters like GABA enable you to exercise control. The ‘STOP’ systems are located in the frontal areas of the brain that are the last to develop in adolescents – and also lost or reduced in addicts.
PREFRONTAL CORTEX – The prefrontal cortex of our brain is associated with our decision making and controlling inhibitions. Controlling glycaemic response and blood sugar, destabilise food addictions. This supports normal blood sugar levels*
The Psychology Behind Cravings and Processed Foods
The theory that actions can be greatly influenced by environmental stimuli through neuro-conditioning was first hypothesised by Ivan Pavlov in the early 1020’s. Some of the key conclusions recently, says when we condition ourselves to an unhealthy response through repetition, and combined with external cues. This results in;
- Processed food addiction may even become worse than drug addiction!
- Increased cravings that are due to heightened release of peripheral peptides and hormones such as insulin, ghrelin, leptin, orexin etc.
- Suppression of decision-making, memory, learning, and inhibition.
- Loss of control and consciously over eating.
What Makes Your Cravings Overwhelming?
Cue-conditioning cravings can be overwhelming and persistent mainly if;
- Cues are paired with processed, kilojoule-dense food. Unprocessed foods do not cause overwhelming cravings. Because of their many resourceful health ingredients
- Multiple cues at once, compound the effectiveness of the cravings, making it stronger than having just one cue. But a continuous addiction to satisfy your urge.
- Repetition of cues makes a stronger and long-lasting impact.
- Prolonged exposures to cue, makes it more likely that one will give in to the craving.
HOW TO RETRAIN YOUR BRAIN!
Science has come to tell us that Cerebral Cortex shows neurological support that cue exposure and response prevention reduces brain reward activation, a precursor for decreases in cravings. The focus of eating and the benefits of not eating the food you are craving, increases the strength of an inhibitory brain region and thus makes it easier for you to say no in the future* By not succumbing to your cravings, the strength of those cravings will decrease over time.
Where to Start:
- Shop in places with abundance of healthy options like farmer’s markets.
- Buy your food items from locations where you see them ‘fresh‘ and ‘green‘.
- Carry healthy alternatives with you when you are on-the-go.
- Steer clear of vending machines.
Avoid paying attentions to common television adverts on ‘processed foods’. Visiting grocery stores, restaurants and the likes. Stock your refrigerator(s) with more healthy foods daily, ensure you patronize eating more fresh fruits and vegetables. Do a little exercise too. Addictive foods to avoid are; Refined sugars, Sugar alcohols, Artificial sugars, Refined flours, Foods high in saturated or trans fats, High salty foods, Stimulants, Alcohol and Fermented beverages; to ensure a healthy lifestyle!
You’ll need to take daily protein foods-for weight loss or build lean muscle; if you are seeking for rich health and to Curb Cravings. Go for equivalent optimal servings of colourful phyto-nutrients and antioxidants found in most Fruits and Vegetables.
To read more about promoting your personal weight loss programmes and ways to keep maintaining a good weight loss management, stay with us. Knowing how to personally ensure your health is balanced – because you’re your health, OWN IT!
What if we let you know that there is ONE thing you and I can do to stay healthy and live in full wellness, improving on your weight loss health goals? Are you curious and/or sceptical?
Get MORE whole food nutrients into your cells. Eating better isn’t just enough – you are as healthy as you can eat; you and I MUST go beyond the nutrition on our plates and SUPPLEMENT our diets!
HIGHLIGHTS:
- Do you take Supplements?
- Do you trust Supplements?
- Do you have lots of Supplements in your cabinets and wondering even if they are even working or could they be actually causing harms to your health?
- Are they easily absorbing or is there something you are missing?
In a 2017 CRN Consumer Survey, piloted on Dietary Supplements, and commissioned by the Council for Responsible Nutrition (CRN) and conducted by Ipsoa Public Affairs. Over 75% of people worldwide are now taking dietary supplements, but guess what?
MANY PEOPLE ARE STILL GETTING SICKER – CHRONIC DISEASES ARE STILL ON THE RISE!
Our Questions Should Be?
Is it just important to take dietary supplements or consciously taking them with a healthy lifestyle’s choices, in other to fully attain their vitamins and minerals benefits? In taking true supplements, we all MUST look out for products rich with,
- Whole food nutrients.
- Clinically proven.
- Help to restore our cellular health’s function.
- Bridge our DIETARY gaps.
- Reverse the root causes of many health problems and/or inflammation, which is one of the main causes of the many illnesses and/or diseases such as listed here; heart, cancer, neurological, autoimmune, diabetes, lung, kidney, mental health, obesity-related diseases. Or is it as important to BOOST IMMUNITY health?
Here’s what our clinical experts on this topical question – If you WANT to improve on your health? Leading doctors, scientists worldwide with yearly scientific studies, claims that we are lacking proper nutrition*! Don’t be too doubtful, start with credible science and whole food nutrition.
Remember, you are what you eat! See our nutritional weight supplements recommendation – https://www.horlinks.com/weight-loss-programme/
As the foods we eat are like fuel, they give our bodies the energy they need to function well. If you don’t make that decision to fuel your body with the right quality or quantity, you just won’t feel as healthy as you should.
We have about 73 trillion cells in our bodies, each one demanding a constant supply of daily nutrients to function optimally. As our choice of foods do affect our well-being, mood, energy levels, thinking capacity, sex drive, sleeping habits, and general health.
Sadly, today few adolescents or adults are consuming half of the recommended daily minimum of 5 portions of fruits and vegetables as requested of us by the world leading health authorities – especially by the World Health Organization.
With these foods people eat on a regular basis – Fish and Chips, Pizza, Spaghetti Bolognese, Burger Meal, Fried Chicken, Processed Breakfasts, Fried Rice, Chips, Toasts. Do you still engage in eating these lists on a daily or weekly basis?
Aim to allow your DIETS to work for you and NOT against you! Applying simple changes to our dieting that will begin to take effect almost immediately on our bodies and will last for life…
